Privacy Policy

We care about your privacy

• We are committed to treating your privacy with respect, fairness, transparency, and integrity, honouring the trust you place in us
• We will be transparent with you through our Privacy Policy and during our interactions with you.
• We will only use your personal data to provide you our services, for legitimate business purposes, to fulfil legal obligations, to keep you safe, and where you tell us it’s ok.
• We will only send you marketing messages if you tell us to do so.
• We will keep your personal information secure.
• We will respect your rights to control the personal information you share with us.

Our Privacy Policy in Brief

This Privacy Policy covers our its websites, mobile applications, and mobile websites.

Personal information we collect and use

As part of the business, we collect, process, and use personal information during our interactions with you. The type of personal information we collect depends on the type of interaction with you. It typically includes,

• name and title
• date of birth
• contact details (including email address and telephone/mobile number)
• unique ID (Passport /Emirates ID/ Driving License/ Alcohol license)
• delivery address
• payment card details
• marketing preferences

How we use this personal information

We use your personal information to support our business and interactions with you. Such as to,

• provide you with our services and process payments.
• operate our business.
• manage your visits to our stores and events.
• personalize, market, and advertise our products, services, and offers.
• communicate and interact with you.
• improve our products, services, and websites/mobile applications.
• customize our Platforms’ content, layout, products and services
• meet legal obligations, prevent crime/fraud, and for legal purposes.

We only collect, process, use, share, and store your personal information where we are satisfied that we have an appropriate legal basis to do so.

Sharing your personal information with others and globally

We share your personal information with,

• governments agencies and law enforcement and others as permitted or required by law.
• other entities within the Emirates Group to provide you with, improve, and personalise our products and services; to manage our business; develop a single customer view; for profiling and analytics
• third parties who help us manage our business and deliver our products and services, including IT and back-office support, fraud detection, customer service centre support, delivery logistics, marketing, payment verification, data warehouse storage, research, and analysis.
• bank and payment providers to authorise and complete payments.
• third party advertising and social media platforms to provide more personalised advertising promoting our products and services per your preferences

Our business is global, which means your personal information may be transferred and stored in the United Arab Emirates and other countries which may be outside your country of residence. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and fully managed to protect your privacy rights and interests.

How we protect and store your personal information

We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to protect the personal information that you share with us and safeguard the privacy of such information. For example, the measures we take include:

• placing confidentiality requirements on our staff members and service providers;
• destroying or permanently anonymising personal information if it is no longer needed for the purposes for which it was collected;
• following security procedures in the storage and disclosure of your personal information to prevent unauthorised access to it; and
• using secure communication channels such as SSL (“secure sockets layer”) or TLS (“transport layer security”) for transmitting data that is sent to us. SSL and TLS are industry standard encryption protocols used to protect online transaction channels.

Legal rights available to help manage your privacy

If you are subject to laws that provide you with such rights, depending on certain exceptions and the processing activity we are undertaking, you may have certain rights to your personal information, such as the right to,

• access personal information
• restrict the processing of your personal information
• object to the processing (including direct marketing) of personal information
• transfer your personal information
• obtain a copy of personal information safeguards used for transfers outside your jurisdiction
• lodge a complaint with your local supervisory authority

You can exercise your rights by contacting us by email or post.

How to contact us

If you have any questions about our Privacy Policy, you can contact our Data Privacy Officer at  dataprivacy@mmielr.ae  or at Data Privacy Office, MMI ELR, PO Box 70, Dubai, United Arab Emirates

Updates to this Privacy Policy

We may amend this Privacy Policy from time to time to keep it up to date with legal requirements and the way we operate our business. If we decide to change our Privacy Policy, we will place any updates on this webpage and the privacy sections of any relevant platforms.

Legal

Without prejudice to your rights under applicable laws, our Privacy Policy is not a contract and does not create any legal rights or obligations.