Emirates Leisure Retail

United Arab Emirates

Maritime Mercantile International (MMI) was formed over 100 years ago, with business interests in trade, travel, food and beverage and liquor.

In 2006, the group was split and Emirates Leisure Retail (ELR) was formed to focus purely on Food and Beverage.

As a 100% Emirati-owned company, reflecting the pioneering spirit of this country, we are proud of our heritage. We uphold cherished Arabian traditions of hospitality and our vision is to delight our guests by delivering world-class experiences.

Dubai represents the headquarters of the group with our office located just off Sheikh Zayed Road in the bustling downtown area.

In the UAE we operate almost 200 stores, spanning from Al Ain in the south to Ras Al Khaimah in the north. We continue to grow our business in this highly exciting market, supported by a talented and dedicated Shared Services Team here in Dubai.

The parent company of the ELR Group (ELR Holdings) is also based in the UAE.

Our brands

Leading the industry in our market

Welcome to Emirates Leisure Retail (ELR) and to our many brands.


Emirates Leisure Retail UAE

Level 5, Emirates Holidays Building
P.O.Box 122199,
Sheikh Zayed Road

Contact Details

  • Telephone

    +971 4 30 40 400